I've spent eight years building a system that helps large organisations run experiments at scale.

I trained directly with Alberto Savoia, I guest-lecture at Stanford, and I was Head of Innovation at Sportsbet and ThoughtWorks.

I've built four companies, sold two, and learned expensive lessons from the other two.

I do this because I've seen too many smart people back the wrong ideas — not from a lack of talent, but from a lack of data.