Experimenter's Edge
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What you'll get in every issue of Experimenter's Edge
Real-world teardowns — how enterprise teams test bold ideas in days, not months
Field-tested tactics — practical methods you can use immediately
Action-ready tools — canvases, scripts, and checklists you can copy and apply
AI x Experimentation insights — what's hype, what's real, and how to adapt
Insider invites — access to occasional live briefings, AMAs, and rapid Q&As
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Join innovation, product and strategy leaders turning ideas into evidence. I help large teams install Innovation Engines that make decisions with data, not opinions. We've tested 4,000+ ideas and saved millions by killing the wrong ones early. Experimenter's Edge is where I share the most practical lessons with you.
Patrick Smith
Product leader
Tom Kerwin
Founder
John Saye
Innovation Consultant
Claus Berthou Madsen
Head of Prototype
Giacomo Poggiali
Founder
Alberto Savoia
Innovation Leader