Services
We help enterprises validate ideas before building them.
Training. Sprints. Platform. Three things that work together to embed rapid experimentation in your organisation — then we get out of the way.
Three services. One system.
Most clients start with training and a sprint. The platform keeps it running after we leave.
Pretotyping Training
1 day · On-site or remote
Your team learns the pretotyping methodology — how to turn ideas into testable hypotheses and design experiments that measure real customer behaviour.
- Pretotyping fundamentals and the 10 core methods
- Hypothesis design — "what % of which people will do what"
- Hands-on exercises with your team's real ideas
- Your team leaves ready to run experiments immediately
"The Pretotyping course saved our organisation $200,000 before lunchtime on day 2!" — Dan Roesler, PEXA
Proof-of-Value Sprint
Starts at 2–4 weeks · Hands-on with your team
We work alongside your team to run real experiments on real ideas from your backlog. Proof that pretotyping works in your environment — with data.
- Test 2–4 ideas and 5–6 experiments in your first sprint
- Kill bad ideas before they cost you — data on what to stop, pivot, or scale
- Your team learns by doing — coached through every experiment
- Executive report: $ saved, $ validated, experiment velocity
"130+ experiments, $12M in avoided costs, $7.3M in new revenue — in one engagement." — Tabcorp
Exponentially Platform
Ongoing · Per-company licensing
The experimentation system that stays after we leave. Capture ideas, design experiments, track results, and report to leadership — without the consultants.
- Idea capture → Lean Canvas → Hypothesis → Experiment → Results
- AI built in — brainstorm, auto-generate canvas, draft hypotheses
- Company-wide access — not per-seat pricing
- Works with Figma, Intercom, GA, your ad platforms
How an engagement typically works
Get in. Train. Embed. Get out. Most clients see ROI within the first sprint.
Week 1–2
Training
One-day workshop. Your team learns pretotyping fundamentals, designs their first hypotheses, and picks experiments for real ideas from your backlog.
✓ Your team can design experiments independently.
Week 2–4
Proof-of-Value Sprint
We coach your team through running real experiments on real ideas. Prove the approach works in your environment — with real customer data.
✓ Ideas tested. Data on what to stop, pivot, or scale.
Week 4
Results & Roadmap
Executive debrief with $ saved, $ validated, and experiment velocity. Platform onboarding. We map out how to embed this across the business.
✓ A clear plan to scale experimentation company-wide.
Month 2+
Embed & Scale
Rolling experimentation sprints across more teams. Build internal champions. The capability becomes yours — PEXA ran 50 pretotypes over 9 months, Tabcorp saved $12M over 18 months, ANU ran 45 experiments over 12 weeks.
✓ Rapid experimentation embedded as an ongoing capability.
Who this is for
Innovation Teams
You have ideas but no system to validate them. You need a repeatable process that proves ROI to leadership.
Product Teams
You're building features based on opinions. You need customer data before committing dev resources.
Executives & CIOs
Your innovation budget keeps producing expensive failures. You need accountability and evidence-based decisions.
Startups & Accelerators
You need to validate fast with limited runway. Pretotyping gets you customer data in days, not months.
Flexible pricing
Every engagement is different. We price based on scope, team size, and duration — not a one-size-fits-all rate card. Most clients start with a 2–4 week sprint to prove the value, then roll out across the business.
Typical starting point
Training + Sprint
1-day training + 4-week experiment sprint. Prove pretotyping works in your environment. Most engagements extend into multi-month programs.
Platform
Per-company licensing. Whole team access, not per-seat. 30-day free trial included.
Flexible licensing available for enterprise, startups, education, and nonprofits.
Results that speak for themselves
"50 pretotypes in 9 months. Pretotyping is now embedded across all areas of the organisation."
"130+ experiments, $12M in avoided costs, and $7.3M in new revenue. It fundamentally changed how we innovate."
"Having a tool and a process to follow has been really impactful — it's saved us a lot in idea validation."
Try before you talk
Free tools to get a taste of pretotyping.
AI Idea Validator
Get a Lean Canvas, hypotheses, and experiment design for your idea in 2 minutes. Free.
📚Free Online Course
The complete pretotyping course. Originally $400, now free. Complete in 30 days.
📖Innovation Guide
A practical guide to rapid experimentation and embedding innovation in your organisation.
20 minutes. You'll know if this is right for you.
No sales pitch. Just a conversation about your ideas, your team, and whether pretotyping fits.