Experimentation Tools
ChatGPT is an LLM that supports experimentation by helping teams rapidly generate, refine, and test ideas—whether it’s copy, concepts, or strategy. It’s like a creative collaborator that speeds up iteration and decision-making.
Figma is a design tool great for mocking up high quality, realistic UI/UX prototypes that feel close to the “real” experience.
Framer lets teams rapidly design and test websites without code. It supports fast iteration and A/B testing to see what works best.
Gemini, Google’s advanced AI assistant, enhances experimentation by providing tools like Deep Research for in-depth analysis, Canvas for real-time editing, and Audio Overviews to convert text into audio summaries.
Heatseeker lets you run live market experiments on social media that reveal true customer preferences, whilst protecting your brand and saving time.
Hotjar helps you create website heat maps and analyse website user behaviour for better insights.
Lovable takes you from idea to app in seconds - use natural language to build an MVP.
MagicBrief helps marketers (or anyone running ads) experiment smarter by analyzing ad creatives to reveal what works. It turns performance data into insights so teams can quickly test, learn, and scale.
Manus is a general AI agent that turns your thoughts into actions. It excels at various tasks in work and life, getting everything done while you rest.
the Exponentially Platform is innovation management software with Pretotyping built in.